Ideaca Customer HDS Retail North America Recognized for Outstanding Business Achievements for their Retail Solution

Toronto, ON, Canada – March 24, 2011

Ideaca Knowledge Services, a Canadian based consulting firm that helps customers through a portfolio of management consulting, advisory, implementation and support services, is pleased to announce their customer, HDS Retail North America, was recognized by Microsoft® with a 2011 Microsoft Dynamics Customer Excellence Award for excellence in industry implementation for their retail solution. HDS Retail North America will be honored by Microsoft executives at an awards luncheon on Monday, April 11, at Convergence 2011 Atlanta, the premier Microsoft Dynamics user conference.

The 2011 Customer Excellence Awards, which are presented in 19 categories, recognize and celebrate Microsoft Dynamics customers that have achieved notable accomplishments using their solutions.

HDS Retail North America was recognized for its strong commitment to excellence in industry implementation. Working with Microsoft Dynamics certified partner Ideaca, HDS Retail North America delivered on a fully integrated retail solution that uses Dynamics AX for Retail for merchandising, store operations, supply chain and finance.

“This tremendous achievement is a testament to Ideaca’s commitment and focus on delivering value-based solutions to the Retail industry,” said James Gurney, Director, Retail Practice, Ideaca. “HDS was one of the first companies in the world to go-live with the Microsoft Dynamics AX for Retail Solution. We are proud to have worked with HDS on this award winning project and look forward to future success with them.”

Established in 1997, the Customer Excellence Awards are awarded each year at the Convergence user conference in the United States. Microsoft Dynamics customers, partners and team members submit nominations. Judging teams for each of the categories rated nominations on category specific criteria. Proposed winners for each category were then presented and reviewed by a panel of Microsoft executive judges for final approval. As part of that final review winning customers were chosen, including the Overall Excellence Award winning customers.

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that help businesses work more effectively.

About HDS Retail North America

HDS Retail North America is re-energizing travel environments everywhere. With over 350 stores, our programs are engaging passengers in new and exciting ways. From news and gift, to specialty retail, our brands and concepts focus on delivering trendsetting products and services that are relevant to today's traveler. HDS is a wholly-owned subsidiary of Lagardère Services, the world's largest travel retailer, with over 1,600 stores in 18 countries covering 4 continents.